About me

Bi-continental baby. I was born in London to American parents, and have spent my whole life between London and California, (with a sneaky little seven year stop in New England). After several moves back and forth across the Atlantic, I now reside in Los Angeles.

I love stories. My passion for writing and content creation revolves around storytelling and finding the human element. I’ve worked in both B2B and B2C fields, and the common thread is that ultimately people respond to people. The key to good copy and content is appealing to audiences on a human level, whether that’s through humor, addressing their needs directly or triggering sentimentality.

With around 5 years of both in-house and agency experience, I have produced a range of content types including website copy, blogs, editorials, case studies, eBooks, product descriptions, newsletters, email copy, social videos and more. From conception to execution, I love collaborating throughout the journey and strive to deliver content that speaks authentically to audiences, making a memorable impact.