Magazine Articles & Blogs
PPC Advertising Competition
Blog post for nDash on navigating the bidding wars between profit and growth in PPC advertising. Covers protecting ROI, the impact of rising cost per click and strategies to survive in a saturated market.
Transforming automotive simulation with AI
Blog ghost written based on an interview for an industry director.
From Hollywood to Hollyoaks
Magazine article published in the ‘Harpendenia’ magazine - 2010
This Barbie works in manufacturing
An International Women’s Day article ghost written from an interview for a C-suite marketing professional
(click image to view article mock up)
Using digital prototyping and simulation to drive quality and efficiency in automotive design
Blog ghost written based on an interview for an industry director.
The cost dynamics of digital prototyping
Blog ghost written based on an interview for an industry director.
PPC Advertising Competition
Blog post for nDash on navigating the bidding wars between profit and growth in PPC advertising. Covers protecting ROI, the impact of rising cost per click and strategies to survive in a saturated market.
Consumer Demand for AI Transparency in Content Marketing
Blog post for nDash exploring how failing to address AI transparency in your content marketing strategy can cost brands consumer trust and reputational damage. This post considers growing customer transparency demand and the opportunities it provides.
Is AI Reshaping SEO?
Blog post for nDash around the concept that the future of SEO is user-focused, adaptive, and driven by AI. Offers suggestions on how to craft a winning SEO strategy in a world where user intent and content quality are prioritized.
Why Wikipedia is a Nightmare for Content Creation
Blog post for nDash discussing the difficulties of using Wikipedia as a source for content or marketing research. Wikipedia's open-edit model, while promoting collaboration, makes it vulnerable to inaccurate, biased, and outdated information, posing risks for content marketers.
Vetting Sources: Containing the Spread of Misinformation in AI-Generated Content
Blog post for nDash on the topic on keeping humans at the core of vetting sources in content creation. Without human vetting at some stage in the process, AI-generated content risks spreading misinformation and damaging brand credibility. Discusses how companies can ensure quality over quantity.
How AI Should (and Shouldn’t) Influence Your Keyword Strategy
Blog post for nDash examining how AI can assist in keyword research, but human insight adds the nuance needed to connect with your audience.
Is Twitter Dead in the Eyes of Content Managers?
Blog post for nDash covering user experience on X compared to Twitter’s original appeal. Between rate limits, paid verifications, and policy changes, content marketers are finding it harder to reach audiences. Are the recent adjustments worth the investment, or should brands look elsewhere?
